Business Intelligence will give the decision maker a hollistic view of the company in one single place in real-time, as well as access to key business metrics and company performance measurement.
Account Executives can turn to Business Intelligence for real-time insight of the pipeline through CRM integration, lead conversion analysis, deals analysis for future performance improvement as well as conversion rate tracking and comparison.
Account Managers can use Business Intelligence to gain information on the performance of the client pipeline through CRM integration,and use deal analysis for future performance improvement.
Business Intelligence benefits the finance department with real-time expense management, accounts receivable and accounts payable analysis, general ledger/balance sheet analysis and profit and loss analysis.
A business' HR department can benefit from Business Intelligence when looking to monitor employee productivity, compensation analysis, workforce profile, turnover trends and return on human capital.
Marketers can use Business Intelligence for monitoring and analysis of marketing campaigns, brand loyalty tracking, resource allocation, lifetime customer values, buyer behavior and of most importantly - ROI.