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When Adversity Strikes: Utilizing the Cloud for Business Communication Continuity

By: Eric Leff

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You just launched the newest product in your line of business, and the phones at your office are ringing off the hook! Already the launch is a huge success and your business is receiving an enormous amount of calls, with prospective and current customers reaching out to your growing business for more information. Your staff is taking live calls, checking voicemails, and answering inquiries as fast as they can.

But then, right at the peak of call volume, it all stops.

Disaster has struck; perhaps in the form of a clumsy utility worker, a lightning storm, or some other unpredictable problem. How much opportunity would your business lose if this happened?

Phone system issues are a reality with traditional telecommunications systems; they can create enormous business headaches for your employees and customers, and may lead to lost business opportunities. If your business hasn’t planned for adversity with a disaster or redundancy plan, those kinds of communication failures can significantly disrupt your business from, well, doing business.

Creating a Communication Continuity Plan

Developing a disaster recovery plan for your communications used to mean spending countless hours re-engineering your business phone system so that it could be recovered successfully. As a growing business, allocating a large amount of funds or resources for the necessary equipment and infrastructure is not ideal. This is where cloud communications can help.

Cloud phone systems have helped to greatly advance system recovery and business continuity. They’re hosted virtually, so there’s no need to worry about the types of disastrous scenarios that used to disrupt on-premise or land line phone services.

If a phone line is cut, cloud-based systems remain unaffected. If Internet service goes down, phone calls can be re-routed to backup cell phone numbers or other business offices.

3 Essential Business Benefits of Switching to the Cloud

As you create a continuity plan for your phone system, there are several important benefits the cloud provides that you should keep in mind:

  1.  Connectivity Continuity: Your phones always stay up and running. Even if a total outage strikes that wipes out your office’s power and Internet service, cloud-based phone systems allow employees to connect from anywhere — their home, a coffee shop, or wherever they can tap into power and a data connection.
  2. Enhanced Redundancy: Redundancy is built into the architecture of all the applications. This means that the system isolates any issues and the redundancy allows you to troubleshoot during business hours rather than coming in after-hours.
  3. Complete Scalability: Cloud-based phone systems are completely scalable. If you need to re-direct call flow from one site to another, it’s very easy to do so without any disruption in call quality or service.

Simply put, recovery and continuity is a non-issue with cloud communications. By using a cloud phone system, your business can rest assured that when adversity strikes, you have a solid communication continuity plan in place and your business can continue to succeed.

Interested in switching to a cloud phone system? Contact us today for more information.

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